“Get Rich Quick with Measure 37” was the best anti-campaign against the proto-933. It lacked money, radio or tv ads, but what it had was the perfect message:

Are you like me? Do you want to make money fast? In Oregon, we have a once-in-a-lifetime opportunity to do exactly this.

I came to Oregon from Southern California only a few years ago. But I am outraged and disgusted by the ridiculous laws that you Oregonians have. Over 150 years of “commonsense” regulations lockout our ability to make fast money from Oregon land.

FORTUNATELY, ONCE PASSED, MEASURE 37 ELIMINATES ALL ZONING; ELIMINATES ALL LAND-USE REGULATIONS; AND ELIMINATES ALL LAWS THAT PREVENT US FROM MAKING MONEY IN LAND SPECULATION!

As a born-and-bred capitalist, it is my duty to profit from Measure 37. As I like to say, “get yours while the gettin’s good!”

By comparison, the official No on 37 campaign (Take Another Look Oregon) was weak, confusing in terms of their message, and didn’t effectively counter the pro-campaign’s fairness argument.

Granted Get Rich Quick with Measure 37 was satirical, but it swept away all the mush of the “its confusing, it will increase red tape” message and hits the nail right on the head: “Measure 37 (I-933) will destroy your neighborhood.”