
Ironically, it was called the People’s Store.
People’s opened in spring 1966 to a large gala, just as the South Sound Center in what is now Lacey was welcoming its first tenants. Outside the Ernst store next door stood Dale Parsons, ruining the festive mood. He was a lone union picketer. He carried a sign pointing out that Ernst was non-union. The twist? Parsons wasn’t a union member himself, he had been hired by the Olympia Retail Union to advertise that Ernst hadn’t signed a contract.
The 1960s marked a turning point for Olympia’s retail unions, which had been part of the city’s commercial fabric since 1903. Historic places like The Spar, a gathering spot for workers since 1935, still stand as reminders of this legacy. But like many cities across America, Olympia’s labor movement has faced a long, slow squeeze driven by suburban sprawl. Since the end of World War II, outward growth has reshaped communities, economies, and, critically, unions.
By the late 1960s, the impact of suburbanization was already clear. The lone protester outside the new mall was a visual symbol of a shifting retail landscape. As businesses moved from downtown into suburban shopping centers, the local clerks’ union faced new challenges. A more dispersed workforce made organizing harder, eroding both membership and bargaining power.
The challenge became even more obvious two years later, during a 1968 retail strike in neighboring Grays Harbor. The new highway from Elma to West Olympia gave shoppers a simple way to bypass picket lines, by driving to Thurston County to do their shopping. That convenience undermined the strike and foreshadowed how suburbanization would continue to weaken union efforts.
The suburban boom wasn’t just about housing. It brought a new model of shopping. Downtown business districts gave way to malls in Lacey and, later, on Olympia’s Westside. Big-box stores like Kmart, Target, and Walmart (with their sprawling footprints, parking lots, and all-in-one convenience) pulled shoppers further from city centers and unionized workplaces.
For employers, this shift was no accident. Moving jobs out of dense urban cores allowed companies to tap into cheaper, less unionized labor markets. This geographic dispersion deliberately weakened what one scholar called the “natural solidarities of work and neighborhood,” long the foundation of urban unions. Union leaders themselves have noted that big-box development often displaces union jobs, and that union density falls the farther you get from the city’s core.
The obstacles weren’t only geographic; they were political. While private-sector union membership collapsed after the 1970s, automation and globalization weren’t the main drivers. The bigger factor was employer resistance. The Taft-Hartley Act of 1947 had already weakened unions, and in the decades that followed, employers increasingly fought organizing efforts with tactics like threats of store closures and mandatory “captive audience” meetings. Courts often sided with management, making it harder for workers to organize and sustain unions.
Despite these national headwinds, Olympia’s main retail clerks’ union (now UFCW Local 367) has survived and adapted. Founded in 1934 as Retail Clerks Local 367, it now represents thousands of workers across Thurston, Pierce, and Grays Harbor counties.
A major milestone came in 1979, when the Retail Clerks International Union merged with the Amalgamated Meat Cutters to form the United Food and Commercial Workers (UFCW) International Union. While UFCW 367 remained a distinct local, it has often joined with neighboring unions for major contract negotiations. In 2013, for example, coordinated bargaining across locals narrowly averted a grocery strike.
As cars reshaped our communities, we lost walkable, “people-oriented” spaces. At the same time, we lost people-oriented institutions: retail unions, which all but disappeared from the suburban landscape. On a recent episode of The Olympia Standard podcast, it seems very on point that we discussed how the drive-through model at Starbucks can feel dehumanizing and why unions remain essential in retail work.
Today, we’re rethinking our communities, emphasizing denser neighborhoods where services are closer to the people who need them. But as we rebuild our physical landscape, we also need to rebuild our labor landscape. Union density still matters. Wherever people work, they deserve a voice on the job.