The most read page on ANY American newspaper website is about soccer:

Incredibly, one of you reading this post will be the 1,000,000th page view on this blog so far in 2007. Figuring that we had 70,000 or so when June began, it shows just how big this blog has gotten and I must thank everyone who has visited, read and commented on posts – especially Arsenal and Liverpool fans. You’ve made this blog about football (soccer), the most popular page at an American newspaper website for the past three months and it continues to grow every day.

While folks like Jay Mohr and other sports writes will take cheap shots at soccer, it grows under the surface.