Months and months into his chairmanship, Gov. Dean’s plans are apparently in place:

  • Making Democrats the party of values, community and reform. Armed with extensive DNC polling, Dean is consulting with party leaders in Congress, mayors and governors to recast the public’s image of Democrats with a unified message.
  • Improving the party’s “micro-targeting,” the tactic of merging political information about voters with their consumer habits to figure out how to appeal to them.
  • Building a 50-state grass-roots organization, using the same Internet and community-building tools that took Dean’s presidential bid from obscurity to the front of the pack before Iowa

    • This is good to hear, especially the last bullet point. Since the launch of the new Democrats.org, it has been well short of my expectations in a meetup-like (or even Moveon.org like) community building system.